The Japan National Tourism Organization (JNTO) Delhi Office has reported a significant increase in spending by Indian tourists visiting Japan in 2024. The travel expenditure per capita of Inbound Indian tourists to Japan was recorded at 241,590 Japanese yen, a 53.6% increase compared to 2019. The average duration of stay stood at 16.3 nights, indicating Indian travellers' interest in immersing themselves in the country's culture, lifestyle, and experiences. With approximately 233,000 Indian visitors recorded between January and December 2024, spending by Indian visitors to Japan amounted to an estimated 56.1 billion Japanese yen, equivalent to approximately INR 3,366 crore.

First-time Indian visitors predominantly favour the classic 'Golden Route', which includes Tokyo, Osaka, Kyoto, and Hiroshima. JNTO Delhi is actively promoting travel beyond the Golden Route, encouraging Indian travellers to explore regional destinations that showcase Japan's rich local cultures and avoid over-crowding. 41.8% of Indian visitors travelled for leisure, while 14.7% visited Japan for corporate or business, and 8.4% visited friends and relatives (VFR).

In terms of travel booking patterns, 86.9% of leisure travelers choose to plan their trips independently, rather than through group tours. Many of these travellers still opt for customized pre-arranged package tours, suggesting a preference for flexibility within a structured itinerary. This trend highlights the growing confidence among Indian travellers in navigating Japan on their own and the ease of booking for Japan as a destination such as transport, accommodation, and activities.

The upward trend continues in 2025, with approximately 62,100 Indian visitors recorded in Q1 (Jan-March), marking a 24.8% increase compared to 49,799 in the same period last year. February 2025 saw a notable 29.0% year-on-year growth, reflecting the growing interest among Indian travellers in experiencing Japan during winters, particularly in regions like Hokkaido, known for its snow quality called "powder snow." April saw the highest monthly figure on record for Indian arrivals to Japan, with 37,300 visitors.

Indian visitors to Japan in 2024 demonstrated thoughtful and balanced spending habits, with a strong focus on comfort, local experiences, and shopping. Accommodation accounted for 43.2% of total spending, with 19.5% of spending on Japanese products, 19.4% on food and beverages, 14.3% on transportation, and 3.6% on amusement and attractions.