JA Resorts & Hotels, a heritage hospitality group in the UAE, has appointed MICEverse, a specialist vertical of One Rep Global, as its strategic representation partner for India. This collaboration marks a significant step in JA Resorts & Hotels' strategic expansion into the Indian subcontinent, known for its scale, spend, and growing appetite for destination-led group experiences. MICEverse will lead brand visibility and business development through a comprehensive 360-degree approach, positioning JA Resorts & Hotels top-of-mind among Indian wedding planners, corporates, and luxury travel specialists.

Founded in 1981, JA Resorts & Hotels now encompasses seven distinct properties across the UAE and Maldives. The brand is synonymous with heartfelt hospitality and immersive settings, from beach resorts and mountain escapes to business-focused urban hotels and natural island luxury. In the UAE, the group offers three distinct experiences within JA’s original beachfront destination in Jebel Ali: the family-friendly JA Beach Hotel, the spacious all-suite JA Palm Tree Court, and the performance lifestyle-led JA Lake View Hotel.

In the Maldives, JA Manafaru is a natural private island experience in the Haa Alifu Atoll, ideal for honeymoons, full island buyouts, or guests seeking privacy, nature, and true Maldivian hospitality. Hemant Mediratta, Founder & CEO of One Rep Global, commented that JA Resorts & Hotels joining MICEverse is a strong endorsement of the organization’s ability to deliver results.

The announcement also comes at an exciting time for the brand, with the upcoming launch of the JA Sports & Shooting Club, a first-of-its-kind facility in the region.