In a strategic move to strengthen its presence in the Indian travel market, the Georgian National Tourism Administration (GNTA) has appointed Think Strawberries as its representative in India, aiming to position Georgia as a premier destination for Indian tourists seeking culturally enriching and nature-driven experiences. Georgia, located at the crossroads of Eastern Europe and West Asia in the Caucasus region, is rapidly gaining recognition among global travelers for its diverse landscapes, UNESCO World Heritage Sites, ancient winemaking traditions, and a culture renowned for its warmth and hospitality. 
This partnership is designed to leverage the growing interest among Indian travelers for unique and immersive journeys, highlighting Georgia’s blend of heritage, adventure, and modern amenities. Maia Omiadze, Head of GNTA, expressed enthusiasm about collaborating with Think Strawberries to showcase Georgia’s vibrant heritage and breathtaking scenery to Indian audiences, emphasizing the immense potential of the Indian market and the anticipated strengthening of tourism ties between the two nations.
 The country’s rising prominence is underscored by a record 5,091,732 international arrivals in 2024. Under this collaboration, Think Strawberries will lead the development and execution of a comprehensive market strategy encompassing sales, marketing, and public relations to drive Indian visitation. Munnmunn Marwah, Chief Operating Officer at Think Strawberries, highlighted their commitment to positioning Georgia as a must-visit destination by focusing on its rich culture, stunning natural beauty, and diverse travel experiences, and expressed eagerness to foster strong collaborations with the Indian travel trade and media. 
This engagement marks a significant step in Georgia’s efforts to attract Indian travelers and demonstrates the country’s commitment to building long-term tourism partnerships in the region1.