Hilton has announced the opening of the first four of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group. The new hotels will bring Hilton's total pipeline of hotels under development in Vietnam to 28. The brand addresses a gap in the market by bringing an energetic and playful brand to 14 cities in Vietnam, appealing to guests seeking a vibrant and practical hotel stay.

The brand's arrival in Asia Pacific follows successful ventures in Mexico, Brazil, and Colombia, further solidifying its presence in the Caribbean and Latin America. Tru by Hilton hotels will be strategically located in both popular and emerging destinations to cater to business and leisure travellers. The brand delivers a young-at-heart experience centred on value, blending modern aesthetics with practical features and locally inspired elements for a seamless and comfortable stay.

The first four Tru by Hilton hotels in Vietnam include the Tru by Hilton Hanoi Station, which offers a fresh, vibrant stay in the heart of Vietnam's capital. The hotel blends contemporary comfort with the city's rich local heritage, offering 129 thoughtfully designed rooms. The hotel also features the signature "Top It" complimentary breakfast bar, open 24/7, and a well-equipped fitness center.

Tru by Hilton in Vietnam is part of Hilton Honors, the award-winning guest loyalty program for Hilton's 24 world-class brands. Members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider, exclusive member discount, free standard Wi-Fi, and the Hilton Honors app.